Single Customer View

Get the whole picture

Our Single Customer View solution enables you to combine customer data from many product- or division-specific databases into a single file. This provides you with an integrated view of your customers that can help create a better understanding of customer activity, product holdings, and lifetime value.

By understanding the buying behaviour of customers, you can improve marketing communications, generate new cross-sell opportunities, and implement more effective customer management programs.

 

How does it work?

First we cleanse and standardise your different customer data sets. Then we apply sophisticated matching algorithms in order to find duplicates and identify overlaps.

You may consider a single "customer" to be a single individual, family, or household. Regardless of which definition you use, we can help you identify and sort your unique customers.

 

How much does it cost?

Depending on the nature of your requirements, a Single Customer View job may be priced based on the number of records processed or quoted as a bespoke piece of work. Please contact us for more information regarding fees.

 

What else should I know?

Single Customer View is available as an offline service and is also available online through our Data Express web portal. Data Express allows you to perform various data enhancement jobs quickly and easily by uploading your data to a secure website, specifying the enhancements you want, and submitting your job for immediate processing.

Note that as a user of this or other data products, particularly those that may involve use or disclosure of personal information, you would need to comply with the Privacy Act 1988 and other applicable data protection and privacy legislation.